Region
Branding for Region. The inspiration behind the branding break-down comes from the original philosophy of balancing the idea of individuality with invitation, as well as the space design itself. From different contrasting objects and furniture that make it up, the geometric floor plan, the celebration of variance — Region’s world is constructed to put together different elements in a beautiful order. The very same applies to its community. Here are some questions we asked ourselves as we created:
/ How can space design psychologically impact the way we behave?
/ How can conveying a sense of belonging be translated through branding?
/ How do you balance a celebration of individuality with an encouragement of invitation?
/ How do you apply feng—shui through not only space, but type, symbols and design?