Manarat Al Saadiyat x Ramadan Arcade

The Ramadan Arcade branding project was a creative reimagining of the event’s visual identity, inspired by the celestial rhythm of the moon phases—a symbol deeply connected to Ramadan. This rebranding aimed to infuse the event with a renewed sense of wonder, cultural resonance, and modern appeal, while preserving its festive and inclusive spirit. The project began with a comprehensive audit of existing brand assets and audience perceptions. Drawing from the moon’s cyclical beauty and its spiritual significance, we developed a new visual direction that included updated logos, motion graphics, iconography, and a refined colour palette echoing the transition from dusk to night. Each phase of the moon symbolised different moments of the Ramadan Arcade experience—from anticipation and reflection to celebration and community.