Manarat Al Saadiyat

This project centered on developing a vibrant suite of artwork and design assets for an upcoming activation at Manarat Al Saadiyat, aimed at transforming the space into an engaging, expressive, and personality—rich environment. The core objective was to introduce a sense of playfulness and character to the brand—making it more approachable, dynamic, and relevant to a broader, culturally curious audience. The creative direction drew inspiration from the center’s role as a hub for creativity, dialogue, and discovery. We crafted a visual language that balanced sophistication with whimsy—layering abstract forms, bold colour choices, and illustrative elements that could shift in tone depending on the context. This flexibility allowed the brand to feel alive and responsive, without losing its cultural integrity.